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Financing, Developing & Investing in European Data Centres - April 24-25, 2012 - London, England
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The November 2011 West Coast Data Centers Post-Con Newsletter

Agenda Last Updated On: Wednesday, March 12, 2014
Day One: Tuesday, April 24, 2012

8:30AM Registration...Networking Breakfast begins

9:00-9:05AM Opening Remarks from IMN

9:05-9:50AM The Macroeconomy & Its Impact on Data Centre Business Models

• How will expected economic growth (or lack of) impact the data centre industry? • Is the credit crunch starting to slow sector financing down? • Growth of the cloud and its impact • How much do you expect the industry to grow? Where will growth come from? • Changing server technology and its effect • How much money is coming into this space? Real estate vs. Venture capital money? •Will the outsourcing trend continue? • Picking the next hot market • As colo players expand & wholesale players come down market and sell racks what is the distinction? • Can new players enter the wholesale market? What is the price tag? • Comparing power pricing & lease pricing models and methodologies • Building a shell vs. Providing power and cooling vs. Providing colo/managed services • Customer target and employee skill sets of different approaches • Revenues and expenses of different approaches • Transitioning to managed services: How much does it cost? How much revenue will it pull in?


Session Chair:

Rick Einhorn, WW CFS BD Leader, HEWLETT PACKARD [ BIO ]

Panel Participants:

Steve O'Donnell, Senior Advisor, ARIADNE CAPITAL
Luiz Zamagna, CTO, DCT REALTY [ BIO ]
J. Byrne Murphy, Chairman, DIGIPLEX GROUP OF COMPANIES
Brad Altberger, Managing Director, GI PARTNERS

Rick Einhorn
WW CFS BD Leader
HEWLETT PACKARD
Einhorn
Luiz Zamagna
CTO
DCT REALTY
Zamagna

9:50-10:50AM The President/CEO Panel

• Global expansion • Identifying new markets: What is your decision on a national and global level? • Global decisions: How important are factors like power costs, political and economic stability, ease of business regulations, connectivity? • Breaking into new markets: What are your plans? • Risk Management • Have you considered multi-tiered facilities? • Europe or Asia? • Are you moving towards the cloud? • The growth of storage and outsourcing: Will it continue? • What are investors expectations in term of investment return?• Exit plans? * How are you reacting to the cloud? * What services are you offering? What are you thinking of offering? What won’t you offer? * Staffing * Leasing vs. Building: Which way are you going? * What is an acceptable ROI? * How are you capitalizing expansion? * What services are small/mid-sized companies looking for? How are you positioning yourself to offer them?


Session Chair:

Keith Inglis, Partner, CUSHMAN & WAKEFIELD

Panel Participants:

Paul Foskett, Chief Executive, 5NINES DATA CENTRES [ BIO ]
Andris Gailitis, CEO, DEAC [ BIO ]
Guy Willner, Chairman, INTERNATIONAL DATA CENTRE GROUP [ BIO ]
Jules Delahaije, President & Chief Executive Officer, LINXDATACENTER [ BIO ] [ PRESENTATION ]
Sami Holopainen, CEO, Partner & Founder, TENUE OY [ BIO ] [ PRESENTATION ]

Paul Foskett
Chief Executive
5NINES DATA CENTRES
Foskett
Andris Gailitis
CEO
DEAC
Gailitis
Guy Willner
Chairman
INTERNATIONAL DATA CENTRE GROUP
Willner
Jules Delahaije
President & Chief Executive Officer
LINXDATACENTER
Delahaije
Sami Holopainen
CEO, Partner & Founder
TENUE OY
Holopainen

10:50-11:20AM Networking Refreshments

11:20-12:05AM Closing the Lease: What are the Top Negotiation Points?

• What are customers ask for? What are you giving them? • Colo agreements • Bankruptcy provisions • Service level agreements • Shared equipment remedies • Termination conditions • Data centre force majeure • Prices: On the way up? Any resistance? • Negotiations with large enterprise vs. small or mid-sized clients • What kind of deals you wouldn’t do and why • Tier level and its impact on leases • Wholesale vs. build-to-suit lease practices • Leasing the whole centre vs. collocation approaches


Session Chair:

James Dodsworth, Partner, WHITE & CASE LLP [ BIO ]

Panel Participants:

Jonathan Driscoll, Group Chief Executive Officer, BREAM REAL ESTATE GROUP [ BIO ]
Randy Borron, Global Managing Director, CUSHMAN & WAKEFIELD [ BIO ]
Adam Levine, Vice President, Europe, DIGITAL REALTY

James Dodsworth
Partner
WHITE & CASE LLP
Dodsworth
Jonathan Driscoll
Group Chief Executive Officer
BREAM REAL ESTATE GROUP
Driscoll
Randy Borron
Global Managing Director
CUSHMAN & WAKEFIELD
Borron

12:05-12:50PM Expansion Options: Comparing Modular/Cloud/Convert/New/Expand Old

• In this environment is there a right answer? What are the factors to determine the right answer? • Demand capacity forecasting on a facility level • Outdated data centres: Extending life vs. Selling/Scraping it • Switching data centre providers • Maximizing data centre current use • When you need state-of-the art can it pay to retrofit? • Refreshing hardware vs. moving to the cloud • Comparing lead times • When don’t containers make sense? • PUE considerations • Multi-tiered facilities: Can they lessen the need for expansion? * Second data centre vs. expand the first


Session Chair:

Michael Adams, Director - Critical Facilities Services, HP TECHNICAL CONSULTING

Panel Participants:

Akber Jaffer, General Manager, COLT TECHNOLOGY SERVICES [ BIO ]
Tony Lucas, Founder, FLEXIANT LTD.
Hector R. Diaz, Director, CBRE [ BIO ]

Michael Adams
Director - Critical Facilities Services
HP TECHNICAL CONSULTING
Adams
Akber Jaffer
General Manager
COLT TECHNOLOGY SERVICES
Jaffer
Hector Diaz
Director
CBRE
Diaz

12:50-2:15PM Networking Luncheon

2:15-3:00PM Efficient Cooling Mechanical & Physical Options Including Modular Approaches

• Finding that free cooling • Is it about cooling or removing heat? • Cool aisle/Hot aisle and alternatives • What is the latest and greatest • Is the North pole next? Location specific factors • Moving air vs. moving water • Mechanical Cooling…RIP?


Session Chair:

Tony Day, Global Director, Data Centre Projects and Professional Services, SCHNEIDER ELECTRIC [ BIO ]

Panel Participants:

Ian Bitterlin, Chief Technology Officer, ARK CONTINUITY [ BIO ]
Pierre Lévesque, Chief Technical Officer, SMI ENERPRO [ BIO ]

Tony Day
Global Director, Data Centre Projects and Professional Services
SCHNEIDER ELECTRIC
Day
Ian Bitterlin
Chief Technology Officer
ARK CONTINUITY
Bitterlin
Pierre Lévesque
Chief Technical Officer
SMI ENERPRO
Lévesque

3:00-3:45PM What is your Cloud Strategy & Making it Work in your Facility

• How is cloud impacting your colo business? • What are the cloud services you should be offering? How to engineer your building to accommodate them • Cabinets, power allocation and density needed • Cloud-Friendly vs. Static vs. Dual-use Facilities • Cloud in a container • Changes in network infrastructure, staffing & support mechanisms • Are certain locations more cloud-friendly?


Session Chair:

Hector R. Diaz, Director, CBRE [ BIO ]

Panel Participants:

Rick Gauthier, General Manager, MICROSOFT [ BIO ]
Martin Bolt, Software Sales Director Schneider-Electric IT, SCHNEIDER ELECTRIC [ BIO ]

Hector Diaz
Director
CBRE
Diaz
Rick Gauthier
General Manager
MICROSOFT
Gauthier
Martin Bolt
Software Sales Director Schneider-Electric IT
SCHNEIDER ELECTRIC
Bolt

3:45-4:00PM Networking Refreshments

4:00-4:45PM Green Data Centres, Data Centre Energy Efficiency and ROI/Payback

* How much does green cost? How much are your customers willing to pay for it? * Selling surplus power back to governments: Is it working out as the governments said it would? * Alternative sources of power: When are they practical for the data centre? * Looking at energy efficiency by market

Session Chair:

Anton Self, Chief Executive, BASTIONHOST LTD. [ BIO ]

Panel Participants:

Duncan Clubb, Principal, CS TECHNOLOGY [ BIO ]
Michalis Grigoratos, Principal, HP [ BIO ]
Michael Hutchinson, Partner, MAYER BROWN [ BIO ]
Giancarlo Scaramelli, EMEA NetApp on NetApp Evangelist, NETAPP [ BIO ] [ PRESENTATION ]

Anton Self
Chief Executive
BASTIONHOST LTD.
Self
Duncan Clubb
Principal
CS TECHNOLOGY
Clubb
Michalis Grigoratos
Principal
HP
Grigoratos
Michael Hutchinson
Partner
MAYER BROWN
Hutchinson
Giancarlo Scaramelli
EMEA NetApp on NetApp Evangelist
NETAPP
Scaramelli

4:45-5:30PM Data Centre Design, Implementation & Construction

• Redundant architecture • Space engineering • Air flow Management • Infrastructure failures of the last year & how to prevent them • Open compute designs • What will optimize performance? • Cost of different styles • Power options and designs • Designing for future expansions and upgrades • “Complexity creates waste”: A mantra to use when designing? • Proof-of-concept implementations: When is it a necessity? • The latest innovations • Building Conversion vs. New Construction • Power, permits & build times • Project management • Comparing construction of different types of data centres

Session Chair:

Duncan Clubb, Principal, CS TECHNOLOGY [ BIO ]

Panel Participants:

Jan Wiersma, Board Member & International Director EMEA, DATA CENTER PULSE [ BIO ]
Jean-Simon Venne, Vice President-Energy Efficiency, SMI ENERPRO [ BIO ]

Duncan Clubb
Principal
CS TECHNOLOGY
Clubb
Jan Wiersma
Board Member & International Director EMEA
DATA CENTER PULSE
Wiersma
Jean-Simon Venne
Vice President-Energy Efficiency
SMI ENERPRO
Venne

5:30-6:30PM Networking Reception

6:30PM Day One Concludes

Day Two: Wednesday, April 25, 2012

8:30AM Networking Breakfast

9:00-9:45AM How to Differentiate your Data Centre & Win Deals:

• Markets v Geography v Customer base: Identifying your strategy be? • Pricing, terms, billing methods & models • Impact of financial backing & ownership structure • To thyself be true: Identifying your niche • Filling holes in your portfolio of services • Can little data centre providers be one stop shops? • Technology delivery options
• Lease pricing models: What do you prefer? • Asset management practices of owned and tenanted facilities • How much are your using the cloud? • What type of data centres are needed for your trading applications vs. other parts of the business


Session Chair:

Daniel Beazer, Senior Analyst EMEA, 451 GROUP

Panel Participants:

Derek Allen, Head of Data Centre Development, CABLE & WIRELESS WORLDWIDE [ BIO ]
Roy Gibbens, Director, Europe, DIGITAL REALTY
Mark Larard, Director, Data Centre Group, GVA [ BIO ]

Derek Allen
Head of Data Centre Development
CABLE & WIRELESS WORLDWIDE
Allen
Mark Larard
Director, Data Centre Group
GVA
Larard

9:45-10:30AM Assessing Local Demand Drivers, Supply & Build Metrics for Site Selection of Primary & Secondary Markets: Evaluating Tax, Power & Other Costs/Incentives and How Much are they Worth

• Are some markets starting to show excess capacity? What markets are as tight as a drum? • Impact of interconnection • Where are you investing your data centre money over the next year? • Assessing regional and national tenant demand drivers in local markets • Are some markets oversupplied with tier 3 and undersupplied with tier 1?: Measuring local supply and demand of different data centre types • Supply and demand are lagging indicators…. Are there any leading indicators that can measure build metrics? • Impact of local economic strength • Predicting future local demand • Costs/Incentives, How Much are they Worth vs. Location Outside of Main City • Where are the incentives? • How important are factors like power supply/costs, taxes, ease of business regulations & connectivity • The “northing” of the data centre market: Will cheap power continue the trend? • Factoring in the cost of doing business • Alternative energy plans • Bandwidth costs

Session Chair:

Guy Marsden, Director, HIGHBRIDGE PROPERTIES PLC [ BIO ]

Panel Participants:

Alvaro Marques, COO, DCT REALTY [ BIO ] [ PRESENTATION ]
Andy Davidson, Director, European Operations, HURRICANE ELECTRIC [ BIO ]
Aidan Paul, Chief Executive Officer, VTESSE NETWORKS

Guy Marsden
Director
HIGHBRIDGE PROPERTIES PLC
Marsden
Alvaro Marques
COO
DCT REALTY
Marques
Andy Davidson
Director, European Operations
HURRICANE ELECTRIC
Davidson

10:30-10:45AM Networking Refreshments

10:45-11:30AM Cloud, Managed Services, Green & Tiering: What are your Needs as a Customer?

• Evaluating different customers and their needs by category • Carrier neutrality Vs. Bundled services • What services are you actually paying for? What are nice to haves? Which are the ones you don’t subscribe to? • Do you like to bring your own managed service providers or do you use the data centre preferred services? • What are your tiering preferences? • Do you spend the green to be green?

Session Chair:

Sean McAvan, Vice President EMEA Sales, DATAPIPE [ BIO ]

Panel Participants:

Per Werngren, CEO, IDENET [ BIO ]
Robert Bath, Director, Engineering, DIGITAL REALTY
Philip Cheek, Managing Director, NAVISITE EUROPE

Sean McAvan
Vice President EMEA Sales
DATAPIPE
McAvan
Per Werngren
CEO
IDENET
Werngren

11:30-12:15PM A Review of the Last Year of Equity Deals: Mergers, Private Equity Investments & IPOs

• What are the biggest current market drivers? • Joint Ventures • Telecomm/Data Centre M&A and Joint Ventures • Public vs. Private market financing • What types of deals are the credit markets showing their love to? • How much does a data centre company go for these days? • Impact of fund life and LP relations and expectations • Is it time for an exit? What is your End Game in 2013?: The Sell vs. Run vs. Go Public Decision. Maximizing company value before an exit • Where is the next wave of capital going to come from? • Evaluating the cost of public vs. private equity

Session Chair:

James Breen, Equity Research, Internet Infrastructure and Communications Services, WILLIAM BLAIR & COMPANY [ BIO ]

Panel Participants:

Jason Blank, Co-Managing Partner, BROCKTON CAPITAL LLP [ BIO ]
Milan Radia, Managing Director - Equity Research, JEFFRIES INTERNATIONAL

Jason Blank
Co-Managing Partner
BROCKTON CAPITAL LLP
Blank


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