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8:20 AM
Breakfast & Registration
8:55 AM
IMN's Welcome
9:00 AM
Chair’s Opening Remarks

Jeffrey Moerdler

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
9:15 AM
Data Center, Colocation & Cloud Service Provider Mid-Year Market Update
* How have public data centers performance fared in the past 12 months? In what sectors has there been the greatest private equity investment? What returns are being expected? How does overall confidence within the data center space compare to this time last year? * Cloud-based data centers vs. traditional data centers: How do they compare in terms of total workload today? What is the current level of market penetration of Cloud offerings? What degree of Cloud market share do telcos have? * Colocation the place to be? What are the 2015-2016 projections for this market sector? * What is on the regulatory radar? * Assessing recent trends in service offerings, pricing and end-user demand * What are current levels of enterprise end-user data center/Cloud-services spend? What is the breakdown of this spend? What is projected for the remainder of 2015-2016? * What were levels of data center M&A activity in 2014/Q1 2015? Noteworthy trends? Are we seeing a decrease in middle-market data centers as some industry commentators are predicting? What were levels of new market entrants? * A 12 month snapshot: Rates of new development/types/geos; leasing activity; vacancy/occupancy rates; cap rates; green data center construction rates, etc. Which sub-sector of the data center market is seeing greatest construction growth? Colocation facilities? What can we expect for the remainder of 2015? What are the drivers behind this? *

Jim Poole

Vice President, Ecosystem Development

Kevin Ooley

Chief Financial Officer
DataBank, Ltd.

Jonathan Schildkraut

Senior Managing Director, Equity Research-Telecom Services & Data Center Services
Evercore Partners

Jeffrey Moerdler

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

Tim Horan

Managing Director
Oppenheimer & Co.

Hank Torbert

RLMcCall Capital Partners
10:00 AM
Cloud Service Provider CEO Panel: Business Model Optimization & Competing Against the Big Guys
* What are the different types of stakeholder that constitute the Cloud market today? Which offer the greatest areas of growth? What are some of the untapped opportunities in this market sector? * Will the Cloud market be dominated by a few big players, or will there continue to be opportunities for mid-market providers? How to stand out against the big names in Cloud service offerings? What strengths can smaller providers use to their advantage? * Can Cloud service providers specialize in public or private, or is there a need to provide both/have hybrid offerings? * How do you see your business model evolving and what are the drivers? * Buy, build or JV for service expansion/business growth? Who makes the ideal JV partner? Ideal acquisition? * Cloud security – an oxymoron or reality? What is the future of security in the Cloud? * ‘Big Data’ in the Cloud – discuss…* What are best practices in Cloud service marketing, sales and delivery? How are end-user expectations evolving? *

Fred Tanzella


Sridhar Reddy

Founder & Chief Executive Officer
CtrlS Datacentre

Luke Norris

CEO & Founder

William Esslinger

Fogo Data Centers

Raul Martynek

Chief Executive Officer
Net Access, LLC
10:45 AM
Morning Networking & Refreshment Break Courtesy of:

11:15 AM
President/CEO Wholesale & Hybrid Player Perspective: Going from Strength to Strength – What’s Next?
* As the IT depts. of enterprise end-users undergo fundamental change, how is your business evolving? * How much of your business is now in managed services? Have you expanded your service offerings in the past 12 months? If so, to what? * Putting it into perspective: What does Cloud really mean to the data center business? Will it increase demand for leased data center space? How is Cloud changing the enterprise end-users’ wants/needs? How hard and fast do data center providers need to participate in this? What are you putting in the cloud vs. data center? How much more are you willing to pay? * How do you see end-user needs changing over the next 2+ years? What will be the biggest obstacles to meeting these? What technology will you invest in as a result? How are you prioritizing your capital and cost management initiatives? * How can we expect data center business models to continue to evolve? What types of data center run the risk of being left behind in this dynamic market? * Software designed data centers – are they in your future? * Let’s talk about automation…. * With more large enterprises electing to build their own data centers, what types of customer are you looking to do super wholesale lease with going forward? * Site selection: Are you considering anywhere new? The international market? * Buy, build or JV? Are you shifting away from development as the primary growth driver? * There have been several recent high profile data security breaches: What impact has this had on your business? * What is your take on the impact of the FCC on net neutrality? *

Thomas Watts

Watts Capital Group

Phil Koblence

New York Internet

Darin Cook

President and CEO

Andy Stewart

Chief Financial Officer

Dave Leonard

Chief Data Center Officer
12:00 PM
Site Selection 2015
* Site selection: How much is now being driven by tenants vs. providers? * To what degree are regional cost variations impacting site selection today? Does this give data center providers greater negotiating power with utility companies? With economic development councils? * Comparing regional power rates/reliability and assessing the viability of alternative power options * Contrasting other key costs with business and economic incentives: Which locales come out on top? * Optimizing fiber routes: How to utilize existing ‘glass’? * Downtown metro area vs. a rural locale: When does each of these options make the most sense? * What new locations are data centers considering? Tenants asking for? Why? How important is proximity to business/accessibility for tenants today? * How to evaluate the suitability of a site for a data center? * To what degree does the possibility of extreme weather now impact site selection? Where is the least likely place to have a natural disaster? *

Phillip Sandino

Director, Electric Customer Solutions
Dominion Virginia Power

Chris Curtis

SVP, Development & Acquisitions
Compass Datacenters

Mark Hughes

Board Member
Digital Fortress

Brad Smidt

Senior Vice President, Business Development
Greater Phoenix Economic Council (GPEC)

Buddy Rizer

Executive Director
Loudoun County Department of Economic Development

James Gahres

Senior Business Development Manager
Prince William County VA Deptartment of Economic Development
12:45 PM
Beyond Surviving - Evolving Business Models for Optimum Growth: Small/Mid-Sized Data Center Executive Perspective
* What is your growth strategy? M&A? Buy? Build? JV? Expand service offerings? All of the above? What do you look for in an acquisition? In a JV partner? In site selection for a new build? * Financing: Getting any easier to secure? What does it take today? Who are the most active debt/equity providers for the small-mid-sized data center provider market? What happens if interest rates rise? * How are you prioritizing your capital spend? What new technology are you looking to invest in? How are you maximizing your existing infrastructure? Increasing the density of your data center? * What edge do small-mid-sized data center providers have over the 800lb gorillas in this market? How are you leveraging these strengths? * What are two key pieces of advice that you would give your industry counterparts looking to grow in the current climate?

Mark Hurley

Solution Architect
Schneider Electric

Scott Tillman

Altered Scale

Eli Scher

Chairman & CEO
New Continuum Holdings Corporation

Richard Haney

Chairmen/ President
Fogo Data Centers

Shawn Mills

Green House Data

Ron Sacks

Co-Founder, CEO & Managing Partner
Provdotnet, LLC
1:30 PM
Lunch courtesy of:

2:30 PM
Assessing Cost-Effective Routes for Expansion – Build New/Modular/Containers/Colocate/ 2nd Facility/The Cloud/Hybrid Infrastructure
Following on from the previous session, now that you know your increased capacity needs, what is the most cost-effective way to meet them? Is ‘Plug-and-Play’ and “Data Center in a Box” the way forward? In this session we look at the different expansion options and the various factors that will impact the route you take. Amongst the issues addressed are:
* Timeframe considerations – how urgent is the scale-up? * Highlighting the pros and cons of modular, container and colocation solutions * Pre-fab vs. traditionally-built modulated systems: Are pre-fabs cheaper? How to deploy? What are the cost points? * Time/cost/effort to move facilities * Power consumption, fiber needs & cooling considerations * Industry-specific regulations * Rack optimization * Green issues * Scalability * Security * Can you expand cost-efficiently with your current space design? Zoning? * Phased expansion * How much data center space do you still need for the cloud? * In what situations does each solution offer a clear advantage? When do they not? *

Tim Kiser

Owner & Founder
Colo Atl

Joshua Vallario

Director, Data Center Manager
BlackRock, Inc.

Stephen Madaffari

Data Centers Delivered

Patrick Fischer

Master Enterprise Architect

Mark Hurley

Solution Architect
Schneider Electric

Dave Leonard

Chief Data Center Officer
3:15 PM
Next Generation Data Center Design & Construction - Reducing Operating Costs – Separating Fact from Fiction
* What does the next generation data center look like? * How to reduce data center operating costs: Highlighting “old school IT” myths * How are common data center operating inefficiencies being effectively addressed today? What state-of-the-art technologies offer the best ROI? What are not worth considering? How to work with utility companies from the outset to increase efficiencies? * What retrofit opportunities are there for older data centers? * When does retrofitting make sense vs. moving to/building a new facility? * When designing a new data center, what is the lifespan should you design for? 10, 15, 20+ years? * What are the key elements when designing a data center for a rapidly evolving technological future? * Go big or go small? * Transforming a traditional data center into a mega data center * From the initial design to the finished building to being fully operational: What are typical timeframes? What are some of the key obstacles along the way? How can these be mitigated? * When does it pay to accelerate your building schedule? * What are tenants’ expectations for data center design today? Tomorrow? * Green cost vs. return * How much can you realistically protect against natural disasters in data center design and construction? * Assessing the value of natural disaster insurance * 'Addressing emerging (natural and man-made) risks to critical infrastructure *

Simon Tusha

True Data Centers

John Clune

Cavern Technologies

Rich Hering

Technical Director, Mission Critical Facilities
M+W Group

Joe Reele

VP, Solution Architects
Schneider Electric

Michael Terlizzi

EVP Engineering & Construction
4:00 PM
Afternoon Networking & Refreshment Break Courtesy of:

4:15 PM
Building Successful Private, Public and Hybrid Cloud Offerings - Migration Strategies for Data Center Providers
* Assessing the routes to offering Cloud services – buy/build/partner? * Private, public and hybrid: What are the trade-offs and decisions in choosing the Cloud architectures? * What Cloud services to offer? * Infrastructure requirements * Economies of scale necessary * Scalability issues * Security issues * Speed to market * What is cost-competitive pricing in the current market? * Anticipated ROI * Common challenges * Obstacles to enterprise end-user adoption *

Dany Bouchedid


Michael Levy

Global Product Manager

Vlad Friedman

Edge Hosting

Jubin Pejman

Managing Director

Tami Fratis

IPR International

Guy Taylor

VP, Operations Engineering Small Business Division
5:00 PM
Standing Out from the Crowd: Best Practices for Data Centers/Colocation/Cloud Service Providers in Attracting & Retaining Tenants/Clients
In this comprehensive panel discussion we address the various ways for providers to stand out in a crowded market. The objective of this session is to form a best practices guide in attracting – and retaining – tenants/clients. Among the issues that will be discussed are: * How to get on client/broker radars? What are proven sales and marketing techniques? * Key selection criteria for enterprise end-users in choosing a data center/colocation/Cloud service provider: How are these shifting? What are today’s deal-breakers? * Assessing price sensitivity in the current market: How low do you need to go? How to compete with cheaper locations/offerings? * What are the must-have/must-offer services of today and tomorrow? Build and they will come? Service offerings as a differentiator – is this possible anymore? * Meeting the evolving needs of existing customers vs. expanding into new client bases: How to determine your focus/spend? * Let’s talk about security….. * Customer Relationship Management: What does this really mean in the data center/colocation/Cloud service provider space? How to excel? * Pre-leasing strategies * The lease/contract is about to end: How to generate client loyalty? What are the current hot points in lease/contract negotiation for tenants/clients? What are the top factors for tenants/clients jumping ship? * SLAs: What key factors are tenants/clients now looking for? What is reasonable/excessive? * Are there certain types of end-user that make the best tenants/clients? The worst? Who will be the next big tenant/client? * What strengths can the small-mid-sized data center/colocation/Cloud provider leverage in attracting and retaining tenants/clients? *

Johna Till Johnson

Nemertes Research

Sridhar Reddy

Founder & Chief Executive Officer
CtrlS Datacentre

Charles Asbury

Chief Executive Officer & Founder
DC Corp

Jeffrey Moerdler

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

Christopher Trapp

Managing Partner
Trapp Technology Partners
5:45 PM
Networking Reception Courtesy of

6:45 PM
Close of Day One
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1120 Avenue of the Americas, 6th Floor
New York, NY 10036 USA

Phone: +1 (212) 901-0506
(8:30 AM - 5:30 PM Eastern Time / Monday-Friday)


Event Contacts for The Provider Forum on Financing & Investing in Data Centers & Cloud Services Infrastructure


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Information Management Network - Privacy Notice

Introduction - Who we are

Euromoney Institutional Investor PLC (“Euromoney”, “we”, “us” or “our”) is an international business-information group covering asset management, price discovery, data and market intelligence, and banking and finance. The group also runs an extensive portfolio of events for the telecoms, financial and commodities markets.

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This Privacy Notice was updated on 23 May 2018

Our Approach to Your Privacy

This Privacy Notice outlines the information we may collect about you in relation to your use of our products and services (“personal data”). It also explains the legal rights that you have in relation to your data and how you may exercise these rights.

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    We may also share your personal data with third parties to deliver targeted advertising to you on other websites (e.g. Twitter Tailored Audiences or Facebook Custom Audiences). This could include your email address, cookie data, and information obtained from third parties. Third party cookies may also be used to enable us to target advertisements to you on other websites that you visit.

  • Lead Generation and Scoring

    We occasionally use the services of trusted third parties in order to ensure that the personal data we use for advertising and marketing purposes is accurate and up-to-date. To do this, we transfer personal data of individual leads (such as name, email, job title, location and phone number) to these third parties who conduct research to verify the data – primarily against public information.

    We also use algorithmic software technology to help us improve the quality and relevance of marketing activities. The personal data analysed by the software includes email address, phone number, job title, address, purchase history and account information. This allows us to provide meaningful offers that are relevant to your specific profile.

  • Surveys, Market Research & Customer Feedback

    We want to understand the needs of our readers and customers. We may therefore use the information you provide us – including your name and contact details – to contact you to request your feedback, or to participate in our customer and market research.

  • Public forums, message boards and blogs

    Some of the pages on our group websites may include message boards, blogs or other facilities for generating content from users. Any information that is disclosed in these areas becomes public information and you should always be careful when deciding to post any personal data. User generated content is also subject to our site Terms & Conditions.

  • Business or Asset Sale

    If we sell a business or assets we may need to disclose your personal data to the prospective buyer of such business or assets.

    If Euromoney, or any of our group companies is sold or sells our assets or is acquired by a third party, then personal data about our customers will be acquired by that third party. A transfer of your personal data in these circumstances would be necessary so that the services you have contracted for can still be delivered, or so that you can continue to enjoy the benefits of our free products and services. You will receive notice if a new controller assumes responsibility for your personal data.

  • Additional Third Party Disclosures

    We may disclose your personal data to other third parties in the following situations:

    • To third party partners who help us by providing services such as technology, marketing, advisory or other services. These third parties only receive encrypted data and may only process personal data to provide those services to us.
    • Where we are required by law or regulation to do so. In each case we will seek, where practicable, to minimise the amount of data that is disclosed.
    • If required to protect the rights and interests of other users and/or Euromoney and its affiliates (including our employees, agents and contractors), or as otherwise set out in our Terms & Conditions. This may include exchanging information with other companies and organisations for the purposes of fraud protection.
  • Email Tracking

    We may include small pixel tags (small image files) within the emails we send you in order to determine whether our emails are opened and/or whether the hyperlinks inside our emails are clicked through. We may also collect browser, location and the device used to engage with our email communications. This information allows us to better understand whether we are meeting our users’ needs and how we can improve our communications. No other information is collected. You can opt out of receiving our direct marketing emails either by following the instructions in each email, or by contacting us (see the “Who We Are” section of this Privacy Notice).

International Transfers

Some of the Euromoney group companies are based outside the European Economic Area (EEA). If you have consented to being contacted by our group companies, then the transfer of your personal data will be made according to the terms of an international data sharing agreement that contains obligations approved by European data protection regulators. Any of our group companies that receive your personal data will be co-controllers of that data, which means they may determine how they process your personal data – although they may only use it for the purposes for which it was shared, unless you are informed of new or additional processing activities.

We may also transfer personal data to third party service providers as described in this Privacy Notice which are located outside the EEA. Where we conduct these transfers, we take all steps necessary to ensure that your data is treated securely and in accordance with applicable privacy legislation, either by only sending your personal data to jurisdictions that provide an adequate degree of legal protection for your data or by imposing approved contractual terms on these third parties.

Retention Periods

We have a data retention policy that ensures we don’t use or store your personal data for longer than necessary. We consider the following issues to determine retention periods:

  • Guidance from the UK Information Commissioner or other regulatory agency, or industry best practice recommendations;
  • The business rationale for collection and expiry of the purpose for which personal data was collected;
  • Our ongoing ability to ensure the accuracy of the data; and
  • Legal and regulatory requirements.

We may occasionally need to keep personal data for either shorter or longer periods than specified in our retention policy. In such circumstances, application of the retention period to the data will be temporarily suspended. The suspension of an applicable retention period will be carried out in a manner that respects the rights and interests of all persons concerned.

How You Can Set Your Data & Privacy Preferences

You can use our Preference Centre to select the topics that are of interest to you so that we can send you publications and information about our products and services that are especially relevant to you. You can also choose the channels we use to contact you (email, phone, post, etc.) and can also opt-out of receiving marketing communications.

Your Rights

You have certain rights in relation to your personal data which include the following:

  • Access & Portability

    You may request access to any personal data of yours for which Euromoney is responsible as controller. Unless there are legal or regulatory reasons for not doing so, we will confirm whether we process any of your personal data and if we do, we will provide you with the following information: the purposes of the processing, the categories of personal data, any recipients of your personal data, the applicable retention period and the data source. Copies of your personal data will be made available to you in a structured, machine-readable format.

    You may also request that we transfer the personal data that you have submitted to us, to another controller, where it is technically feasible for us to do so.

    If you have consented to our processing of your personal data, or if we are processing your personal data in order to fulfil our contractual obligations to you, then you can submit a request that we transfer your personal data to another data controller.

  • Rectification, Restriction, Objection

    You have the right to request that Euromoney rectify any errors in the personal data that we process. In some circumstances, you may also be able to ask for the erasure of personal data, and/or request that the processing of your personal data be restricted. You may also object to the processing of your personal data for sales or marketing purposes.

  • How to Exercise Your Rights

    To exercise any of these rights, please contact us by post or email at the following addresses:

    Euromoney Institutional Investor PLC
    8 Bouverie Street
    London, EC4Y 8AX
    United Kingdom


    Web form: Complete Subject Data Request Form

    We may need to check your identity prior to processing a request.

    Euromoney will do our best to respond to any questions and address any of your concerns. You are also able to register any complaints regarding the processing of your personal data directly with the UK Information Commissioner.

Protecting Your Data

Euromoney is committed to keeping your personal data secure and we will take appropriate technical and organisational measures to protect your personal data from loss, unauthorised use, disclosure or destruction. Although we do our best to protect your personal data, we cannot guarantee that any transmission of data is without risk. We have therefore implemented information security policies and rules, staff training on information security, and technical measures to ensure the integrity of data that we have under our control.

All our employees, contractors and data processors (i.e. those third parties that process personal data on our behalf) are required to keep such data confidential and not to use it for any purpose other than the performance of services we have requested.

Third Party Sites

Our site may contain links to other websites – including, for example, providers of payment processing services. Euromoney is not responsible for the privacy and data collection practices of third party sites and we therefore recommend that you review the privacy policies and terms of service of each site you visit.

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