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Foiz Ahmed

President of Quadrum Hospitality Group
Quadrum Global

Foiz Ahmed brings more than 25 years of hospitality experience to his role as President of Quadrum Hospitality Group. Since joining as President in 2016, Foiz has overseen the group’s development blueprint and spearheaded all property initiatives for Quadrum’s hospitality portfolio, which includes the Quadrum-managed Arlo Hotel brand, as well as a national roster of owned assets. Prior to joining Quadrum, Foiz was with Hersha Hospitality Management serving as Vice President for the Independent Collection. During his tenure there, Foiz grew the collection of hotels from 5 to 12 properties across various urban and resort markets. Foiz also previously spent time as HHM’s Regional Director of Op ... (view full description)

Abhay Bakaya

Vice President, Development
SH Hotels & Resorts

Timothy Barton

Chief Executive Officer
JMJ Residential, LLC

As founder and CEO of JMJ Development, Mr. Barton leads JMJ in establishing a global presence as a premier real estate development company. He is responsible for the strategic planning and growth of the company and maintains oversight over all aspects of JMJ.Prior to founding JMJ Development in 1990, Mr. Barton’s distinguished career began with his family’s real estate business in Connecticut. Mr. Barton’s entrepreneurial ambition has spent the last 28 years supplying master-planned developments and driving market-leading financial returns for JMJ and its investment partners. Today, JMJ is a diversified, full service ... (view full description)

Michael Blank

Principal
Woodmont Lodging, LLC

Michael L. Blank is a Principal at Woodmont Lodging. Mr. Blank has over 20 years of lodging industry experience including real estate investments, capital markets, hospitality and tourism consulting and hotel operations. Prior to co-founding Woodmont Lodging in 2015, Mr. Blank was an executive at RLJ Lodging Trust (NYSE: RLJ) where he had portfolio analysis, transaction, and corporate finance responsibilities. Most recently, Mr. Blank managed the company's Business Intelligence function, which was responsible for portfolio data analysis. During his tenure at RLJ, Mr. Blank formalized and expanded RLJ’s business analytic function, enhancing the data collection and reporting processes of over ... (view full description)

Bruce Blum

Founder & President
Liberty Hotel Advisors, LLC

Bruce has 35 years of principal oriented, leadership experience within private and public hotel platforms that have capitalized early upon emerging lodging trends and sector cycles. Prior to founding LHA, Bruce co-founded GB Lodging and led its expansion of high profile hotels, including The Beekman, The Old #77 Hotel & Chandlery, and The James Nomad, formerly The Carlton. Prior to GB Lodging, he was a partner at The Chartres Lodging Group, LLC, among the nation’s largest hotel private equity investment groups where he was instrumental in the company’s aggressive portfolio growth, capital raising, asset management and advisory activities for ten years while also serving as Ma ... (view full description)

Mark Bodner

Founder & CEO
Foresee Consulting

Mark Bodner presents in-depth management and technical support services expertise derived from 46 years of international and mega-project experience, utilizing state-of-the-art technologies in the initiation and execution of major construction programs.  A recognized academic and hands-on project executive with unique talents, the ability to understand and respond to client's needs, develop solutions to meet their goals and drive organizational change to adopt best practices by building trust and respect. Mark co-authored the white paper "Information Matters" with Lance Coburn, ESQ.  The paper identifies the key to successful project outcomes: strategic leadership, robust contrac ... (view full description)

Ben Brunt

Principal & Executive Vice President
Noble Investment Group

Mr. Brunt is a partner with responsibility for sourcing and underwriting new investments encompassing individual asset and portfolio acquisitions, land and new development opportunities, market and investment analysis and brand positioning.  Prior to joining Noble in 2005, Mr. Brunt held senior executive investment roles at Songy Partners and Hardin Capital. He has more than 21 years of hospitality industry experience and began his career in hotel operations.  Mr. Brunt received a B.A. from Trinity College and an M.B.A. from Southern Methodist University. He is a former professional violinist and spent two years as a member of the Memphis Symphony Orchestra. Mr. Brunt ... (view full description)

Jeremy Buffam

VP - Capital Projects
New Castle Hotels & Resorts

Jeremy is a Partner and VP, Capital Projects at New Castle Hotels where he oversees CapEx including design and construction for the company’s growing portfolio of 20+ full & select service properties.  New Castle’s development successes include several ground-up projects as well as the conversion and repositioning of multiple historic properties in the US & Canada.  Before joining New Castle Jeremy worked at Stone & Webster Engineering in New York City where he managed construction & environmental engineering projects throughout the northeast. 
 

Aileen Canta

CEO
AF Canta Inc

Aileen Canta, founder of A F Canta Inc started in 2005, is a hospitality development firm having offices in Newport Beach California and Denver Colorado.  Aileen brings nearly 20 years of experience in the Hospitality Industry, Mixed Use and Commercial Building.  She has been immersed in the Development & Construction of various hotel projects from boutique, select service, full service and resorts.  Ms. Canta began with the Kor Group and having the opportunity to work for a smaller firm gave her the chance to flourish and become educated in learning to develop hotels from A to Z.  Aileen became versed in “Complete” Project Development.  This led to her becoming a developer of Hosp ... (view full description)

Jerome F Cataldo

President & CEO
Hostmark Hospitality Group

As President and CEO of Hostmark Hospitality Group, one of the largest independent hotel management firms, Jerome F. Cataldo’s responsibilities include identifying acquisition, development and management contract opportunities for the company and its investment partners as well as directing the expansion of strategic business relationships with institutional owners and investment funds. He also directs the company’s relationships with real estate brokers, hotel owners, financial and institutional fund managers and hotel franchise companies. Mr. Cataldo has worked in multiple facets of the hotel industry, joining Hostmark Hospitality Group in 1983 and leading departments of ... (view full description)

Evens Charles

Managing Principal
Frontier Development

Evens Charles is the founder and managing principal of Frontier Development & Hospitality Group LLC. A native of Washington, D.C, Mr. Charles attended Temple University in Philadelphia, Pennsylvania where he was a Big East Conference Division I football athlete. During his five-year athletic tenure at Temple University, he earned a B.A. in Psychology and a Master of Education. Shortly thereafter, Mr. Charles was inspired by his landlord and began investing in real estate, which lead him to start Frontier. At the age of 25, he executed his first small transaction that required an out-of-pocket investment of $1,000 resulting in a $25K profit six months later. This transaction was the catal ... (view full description)

Lance Coburn

Partner
Procopio, Cory, Hargreaves & Savitch LLP

PROFESSIONAL SUMMARY   Lance Coburn represents clients in domestic and international business litigation and is a member of Procopio’s Construction team. He provides representation throughout the construction project process, from preconstruction strategy and contract drafting to lien and defect litigation on multi-billion dollar developments. In particular, he has extensive experience representing developers of resort hotels and casinos on the Las Vegas strip in complex construction law, intellectual property rights, and lien litigation. Lance also has counseled clients on a wide range of media law matters. His practice is based in Las Vegas. REPRES ... (view full description)

Anthony Delfre

Managing Director
Brown Gibbons Lang & Company

•Heads BGLREA’s capital markets platform that has closed in excess of $1.0B worth of real estate assets since 2015 •Over 25 years of experience in real estate and consulting, including work with corporations, endowments and high net worth individuals •Expertise in historic adaptive reuse projects with over $350M of tax credit transactions since 2015, including commercial residential and mix-use projects •Began his career with Merrill Lynch  in 1991, and thereafter held positions with various leading financial institutions •In 2007, formed his own business and real estate consulting firm, which provided advisory services to real estate owne ... (view full description)

Jeff Donnelly

Vice President of Development
Dream Hotel Group

Jeff Donnelly is Vice President of Development for Dream Hotel Group based in New York City where he covers development and the growth footprint of the company’s four brands; Dream, Chatwal, Time, and Unscripted.

David Eyzenberg

President
Eyzenberg & Company

David Eyzenberg is president of Eyzenberg & Company, a NYC-based investment bank delivering best-in-class debt, equity and ground lease capital solutions for existing, transitional and to-be-built projects. Additionally, Mr. Eyzenberg is the founder of Eyzenberg LFC, an institutionally backed private equity vehicle specializing in the creation and acquisition of leased fee positions, subject to long term ground leases, on development and existing income producing real estate. Complementing his professional endeavors, Mr. Eyzenberg teaches graduate real estate finance studies in the New York University Schack Institute’s Masters of Science in Real Estate and NYU Stern MBA programs.    ... (view full description)

Alexander Ferrini

Partner
Olshan Frome Wolosky

Alex has in-depth knowledge of Construction Law which helps clients navigate complex transactional and litigation issues that arise in their construction projects.   Alex is dedicated to assisting participants in the construction process to understand and resolve the particular legal and business issues that are a part of any construction project. His practice is focused on assisting owners (from public institutions and institutional developers to private developers and individuals) in meeting and solving the challenges of construction.   Alex has wide experience in the preparation, review, analysis and negotiation of construction and design contracts. He has been the ... (view full description)

Elissa Flandro

VP Customer Success
Buildup Technologies, Inc.

Elissa Flandro holds a Bachelor's and Master's Degree in Civil & Environmental Engineering from Stanford University.  She has worked in Bay Area construction at the San Francisco International Airport and the Transbay Transit Center as well as within construction technology for several years. She’s currently the Bay Area chapter leader for the Society for Construction Solutions.  Elissa oversees Customer Success initiatives at Buildup to help Developers and Contractors achieve the most value from Buildup.
 

Russ Flicker

Managing Partner
AWH Partners, LLC

Russell Flicker is Co-Founder and Managing Partner of AWH Partners, a New York City based real estate investment firm founded in 2010 with a hospitality-focused portfolio currently valued in excess of $1.2B. Mr. Flicker is responsible for overseeing all executive aspects of the firm, including setting the strategic direction and oversight of the company’s investment, development, and management divisions. Prior to founding AWH Partners, Mr. Flicker served as Ian Schrager Company’s chief investment officer. Prior to Ian Schrager Company, Mr. Flicker managed Blackstone Real Estate Advisors’ hospitality development, redevelopment and repositioning team. Before Blackstone, Mr. Flicker was an Exe ... (view full description)

William Fried

Partner; Co-Chair Litigation Department
Herrick, Feinstein LLP

Bill Fried is a veteran litigator who focuses on complex commercial litigation, with an emphasis on construction and real estate disputes, trust and estate litigation, and business divorces. Bill’s clients, which include financial institutions, corporations, real estate owners, sponsors, developers, contractors and construction professionals, rely on his tenacity and resourcefulness to successfully resolve even the most contentious disputes. He has significant experience counseling clients through the alternative dispute resolution process, either through negotiation, mediation or arbitration, and has substantial trial and appellate experience in state and federal courts. ... (view full description)

Andrew Gindy

Principal
Walton Street Capital LLC

Andrew Gindy is a Principal in the acquisitions group at Walton Street Capital. He is primarily responsible for sourcing, evaluating, and executing new equity investments on behalf of the firm’s flagship series of value-add opportunistic funds. He has been involved in direct real estate investments, portfolio transactions, joint-ventures, and developments across North America and Western Europe. Mr. Gindy earned his Bachelor of Science degree from Cornell University. He is a member of ULI and the AHLA Investment Roundtable.
 

Joseph Ginex

Principal, Chief Development Officer
Hidrock Properties

Joseph Ginex serves as a principal and managing director of development at Hidrock Properties, bringing over 20 years of experience in various disciplines of the real estate business. Ginex oversees Hidrock’s entire development portfolio and serves as the liaison on new development investments between Hidrock and its investors and lenders. Ginex provides guidance in evaluating new development opportunities and tailors project teams based on specific uses and project complexity. Ginex also plays a lead role in selecting hotel brands, negotiating joint ventures with new equity partners and securing construction financing for Hidrock’s new developments. Prior to joining Hidrock, Gin ... (view full description)

Mark Gordon

Managing Partner
Intrinsic Hotel Capital

Mark J. Gordon has almost 30 years of experience in the real estate industry and is widely regarded as an expert in the hospitality industry. During his career, he has been involved in all aspects of the business including development, acquisitions, renovation, design, asset management, financing, sales and advisory.   Mark recently co-founded Intrinsic Hotel Capital, a hotel investment company that focuses on the acquisition of well-positioned but underperforming, value add hotels located in strategic markets throughout the US. At IHC, Mark and his team will leverage their collective hotel industry expertise to achieve above market returns by utilizing creative acquisition and r ... (view full description)

Jake Harris

Managing Partner
Harris Bay

Mr. Jake Harris is the co-founder and managing partner of Harris Bay a boutique private equity real estate investment firm with experince in operations and assets Arizona, California, Texas, Georgia and North Carolina. Harris Bay operates opportunistic funds, development funds and coming soon a debt fund. Harris Bay is currently looking for financing options for development of high density mixed use projects, sources for distressed or value add SFR sources and large data mining sources.  Mr. Harris handles the day to day operations of the firm. His studies include BS in Entrepreneurship from Rasmussen College, MS in International Real Estate at Florida International U ... (view full description)

Nolan Hecht

Senior Managing Director
Square Mile Capital Management LLC

Nolan Hecht is a Senior Managing Director at Square Mile Capital, where he is responsible for overseeing Square Mile’s hospitality equity and debt platforms. In this role, Mr. Hecht assists in originating, structuring, underwriting and closing investments, assists with all ongoing asset management duties related to hospitality investments, including managing brand and franchise relationships and overseeing capital markets transactions, including re-financings and dispositions, and leads hospitality workout and special servicing in connection with the firm’s strategies. While at Square Mile Capital, Mr. Hecht has overseen the resolution of over 100 hotel mortgages and has deployed over $1.5B ... (view full description)

Abie Hidary

Chief Executive Officer
Hidrock Properties

Abraham Hidary is CEO of Hidrock Properties, a New York City development firm in business since 1982. Under Abie’s leadership, Hidrock closed over $2.5 billion of real estate transactions in the office, residential, retail and hotel sectors. Notable recent hotel projects in Manhattan include the acquisition, development and sale of the Courtyard Marriott Herald Square, Springhill Suites Fifth Avenue, Courtyard Marriott World Trade Center, and Embassy Suites Midtown New York. Hidrock’s current portfolio consists of properties in Manhattan and Brooklyn including four projects currently at various stages of development. Abie is a member of the board of directors for the Garment District Allianc ... (view full description)

Jason Hsiang

SVP Development, North America
Yotel

Jason Hsiang is responsible for overseeing the development efforts for all YOTEL brands across North America. Jason most recently served as Senior Vice President of Hospitality at Thor Equities where he was responsible for all hospitality activities. Prior to that, he held senior development roles at SIXTY/ Commune Hotels and Morgans Hotel Group along with real estate acquisition positions at Northstar Capital and Lazard Freres Real Estate Investors. Over his career, Jason has acquired and invested over USD1.5Bn of hotel assets throughout North America and Europe and was responsible for successfully growing several hotel companies into full scale internationally recognized brands. 

John Keeling

Executive Vice President
Valencia Hotel Group

John Keeling is the Executive Vice President of Valencia Group, the developer, owner, and operator for both their own account and third-party owners of luxury and upper-upscale, independent hotels.  He has over 40 years in the hotel space having started with Marriott in 1974.  Valencia Group developed, owns and operates five hotels in California and Texas and manages for third-party owners another three hotels.  Valencia has two additional hotels under construction and three hotels in various stages of acquisition or pre-development in California, Colorado, and Louisiana.  Valencia hotels consistently out-perform the branded hotels in every market.
 

Shaun Kelly

Managing Director/Senior Research Analyst
Bank of America Merrill Lynch

Mike Kennedy

Principal
Altera Development

Mike Kennedy is a Principal with Dallas based Altera Development, with expertise in project financing, underwriting, Public Private Partnerships and urban planning. He is a frequent speaker on development trends and financing strategies, and recently completed the 300 key Delta Marriott Hotel and Watters Creek Convention Center development in Dallas, Texas. Mike holds a Master of Architecture degree from The University of Virginia.

 

Ariela Kiradijian

Co-Founder
Stay Boutique

Ariela was born and raised in The Valley of Los Angeles, California. She is the daughter and prodigy of Frances Kiradjian, one of the greatest female entrepreneurs in the travel and hospitality worlds. She grew up traveling the world at 6 months old and began attending conferences as young as 5 years old. She graduated from Oaks Christian High School in 2013 and then ventured to London and Heidelberg to study international business. Two years into college, she decided the most comprehensive and advantageous education she could get was from her mother, and in 2015 she became a full-time partner at The Boutique & Lifestyle Lodging Association. In 2017, Ariela and Frances Founded Stay Bouti ... (view full description)

David Kuperberg

Chief Development Officer
Dream Hotel Group

David Kuperberg is the Chief Development Officer of Dream Hotel Group. In this role, Kuperberg is responsible for the continued growth and success of Dream Hotel Group’s portfolio of lifestyle brands, which includes Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels, in emerging and established markets worldwide. He most recently served as Senior Vice President of Development for Virgin Hotels prior to joining Dream Hotel Group in 2013.   Kuperberg started his hospitality career in 2004 as Senior Director of Mergers and Acquisitions with Wyndham Worldwide Corporation, where he oversaw the acquisition of Ramada International from Marriott, which included more than 200 ho ... (view full description)

Daniel Kwon

Partner
Apollo Global Management LLC

Mr. Kwon is a Partner in Apollo’s real estate private equity business. Prior to joining Apollo, he was a Vice President at Starwood Capital Group where he was responsible for the sourcing and execution of real estate and corporate investments across the lodging sector. Previously, Mr. Kwon was an investment professional at Tenex Capital Management, a mid market distressed buyout firm. Before that, he worked at GSO Capital and Morgan Stanley. Mr Kwon graduated from MIT with a dual BS degree in electrical engineering and management science. He is a member of the Urban Land Institute and AHLA Hospitality Investment Roundtable and serves on the Board of Directors of Inspire Communities.
 

Erin Lavelle

Principal
Washington Square Realty Capital

Erin is a principal with Washington Square Realty Capital, located in Philadelphia serving clients nationwide. For over 20 years, Erin has counseled commercial real estate owners on their acquisition, development and finance of multi-family, office, hospitality and industrial projects. In sourcing debt and equity for her private and institutional clients, Erin leverages her experience as a seasoned real estate attorney to provide creative and unique solutions resulting in superior financing terms and closing with optimal efficiency. She has participated in transactions totaling over 2 Billion in value and is an active speaker with various commercial real estate development and finance confer ... (view full description)

Ernest Lee

Managing Director
citizenM Hotels

 
Ernest Lee is Managing Director of Development & Investments for citizenM Hotels in North America. In this capacity, Ernest is responsible for leading new development efforts, managing the company's principal investments as well as implementing strategic initiatives within that region. 
 
Prior to joining citizenM, Ernest was a Senior Director within Cushman & Wakefield's global lodging and leisure group (formerly Sonnenblick-Goldman), where he provided capital markets advisory for hotel owners and was involved in over $3 billion of asset sale, finance, and equity capitalization transactions​.
 
Ernest is a graduate of New York University. ​
 

Daniel Lesser

President & CEO
LW Hospitality Advisors

Daniel H. Lesser, President & CEO of LW Hospitality Advisors has for more than thirty five years specialized in real estate appraisals, economic feasibility evaluations, investment counseling, asset management, and transactional services of hotels, resorts, conference centers, casinos, mixed use facilities, spa & wellness, and timeshare/fractional ownership properties on a worldwide basis.  Mr. Lesser provides services to corporate, institutional, municipalities, and individual clients on all facets of hospitality real estate including: litigation support and expert testimony, site evaluation, highest and best use analysis, appraisals for mortgage, acquisition, and p ... (view full description)

Gerald Levine

Senior Managing Director
Beecher Carlson Insurance Services

Jerrry is the Senior Managing Director of Beecher Carlson's Waterford Connecticut office. He has 42 years of insurance experience in Indian gaming, hospitality and owner advocate construction for the hotel and real estate industires. Jerry currently manges $700,000,000 of construction insruance programs in New York, Connecticut, New Jersey, California, and Tennesee. His clients include hospitality management companies, developers and real estate investment trusts. Jerry's family has been in the property and casualty business since 1928. he graduated from the University of Miami School of finance and Insurance, the Oberlin College school of insurance  and is the recipient of the C ... (view full description)

Tatyana Li

CEO & Founder
LSW Hotel Corp

  Korean born and raised in Uzbekistan, by the most wonderful and loving parents. Her parents were gifted gastroenterology surgeons.   Right after graduating from the University of World Languages with BA degree in English and French translation, Tatyana had a wonderful opportunity working for EU and the UN projects as English-Russian interpreter.  In 1999, she got discovered by Starwood Hotels in Tashkent, Uzbekistan. That is where and when she fell in love and found her passion in the hotel business. Tatyana moved to the USA in 2001 in pursuit of her hotel career. Starwood Hotels supported Tatyana ’s transfer to the USA for which she is very grateful. ... (view full description)

Matthew Livian

Senior Vice President and Chief Investment Officer
Sydell Group, Ltd.

Matt Livian is Senior Vice President and Chief Investment Officer of The Sydell Group, an owner, developer and manager of unique hotels deeply rooted in their location and architecture.  Matt leads Sydell’s acquisitions efforts and has overseen the acquisition of over $1 billion worth of hotel real estate in major markets including New York, Los Angeles, Washington D.C., Chicago, Miami and London over the last five years. Prior to joining The Sydell Group, Matt served as the Vice President of Acquisitions & Development at the Ian Schrager Company. The Ian Schrager Company is an owner, developer and manager of hotel & residential projects in gateway cities. During his ... (view full description)

Tom Lorenzo

VP & Managing Director
Hilton

Tom Lorenzo is the Vice President and Managing Director of Development for the Northeast U.S. and Canada for Hilton. Tom is responsible for managing a team of dedicated hotel real estate professionals and working with them to increase distribution of the Hilton brands across the Northeast U.S. and Canada.  Tom also directly covers development opportunities in New York City and the surrounding boroughs.   Tom’s previous positions, prior to joining Hilton, include Real Estate Manager for Extended Stay America (ESA) and Consultant/Asset Manager for the Hopgood Group.   Tom received his Bachelors of Science in Hotel Administration from the University of New Hampshire and ... (view full description)

Jeremy McBride

VP-Asset Management
GFI Hospitality

Jeremy McBride is the Vice President of Asset Management at GFI Hospitality, leading business strategy and management related activities for the company with over $1.5 billion of iconic, hospitality mixed-use assets. Additionally, Jeremy has worked with some of the premier names in the hospitality and hotel field, including Ace Hotels, Two Roads Hospitality (previously Commune Hotels & Resorts), HEI Hotels & Resorts and Wynn Resorts.
 
He currently serves as a Member of the Alumni Association Board of Directors for his alma mater, Michigan State University's Eli Broad College of Business, where he earned his degree in Hospitality Business.
 

Toby Moskovits

Founder & CEO
Heritage Equity Partners

Toby Moskovits is the Founder and Chief Executive Officer of Heritage Equity Partners, a woman-owned real estate and development firm specializing in mixed-use development in the New York metro region. The company’s fast-growing portfolio is comprised of unique, contextualized buildings in some of New York’s outer borough neighborhoods.In addition to the two-million square feet of commercial and residential properties the firm and its partners already completed. Heritage currently has a number of major projects in various stages of development: 25 Kent Avenue, an innovativelight industrial and office development in Williamsburg, Brooklyn, ... (view full description)

Amish Naik

VP - Development & Owner Relations
PM Hotel Group

Amish Naik is Vice President, Development and Owner Relations for PM Hotel Group, a privately-held, owner-focused management company that operates a diverse portfolio of market-leading hotels.  In this role, Amish leads the company’s growth strategy, which is focused on both acquisitions and new development projects.  With roots in the mid-Atlantic region, PM Hotel Group has 20+ years of experience developing and operating premium-branded full-service, select and extended-stay hotels, as well as independent, luxury and lifestyle properties across the country.   Prior to joining PM Hotel Group, Amish spent two decades working directly with hotel owners and developers in a variety ... (view full description)

Richard Niedbala

SVP - Asset Management
Lodging Capital Partners

Richard Niedbala is Senior Vice President – Asset Management for Lodging Capital Partners, LLC.  Mr. Niedbala’s career in the hospitality industry has encompassed feasibility, valuation, franchise administration, and asset management concentrations.   In addition to his current position, Mr. Niedbala has held positions as Senior Vice President with The Plasencia Group, Vice President of Investment Management, Lodging and Leisure Group for Lend Lease Real Estate Investments, Inc, and Vice President – Asset Management for Boykin Lodging Company.  Mr. Niedbala has also held positions with Lincoln Life Insurance, Holiday Corporation, and Laventhol & Horwath.   During ... (view full description)

Will Obeid

Vice President & Head of Hospitality
Kushner

Will Obeid is VP & Head of Hospitality at Kushner Companies. In this role, Mr. Obeid pursues hotel acquisition and development opportunities in urban and leisure markets across the United States.  Prior to joining Kushner, Mr. Obeid was President & CEO of Gemini Real Estate Advisors LLC. At Gemini, Mr. Obeid grew the company’s portfolio to include $1.5 billion of assets in the retail and hospitality sectors.  Gemini’s hospitality assets included full-service, upper-upscale, and select-service hotels in New York City, Boston, and Miami Beach.  Mr. Obeid also created and launched two original boutique hotel brands – The Gem and The Jade. Earlier in his career, Mr. Obe ... (view full description)

Martin Ostermann

Managing Director
Prediam LLC

A German national and US resident, based in Houston, Martin is the founding partner and Managing Director of PREDIAM, a hospitality real estate development, investment and asset management firm with an affiliate in Dubai. Martin personally represents PREDIAM’s key clients such as luxury hotel investment and management firm Corinthia Hotels in Europe and the US and Melia Hotels International in Dubai for the Middle East region, where he was responsible for the clients’ global and regional development strategy and more high profile hotel and resort developments in Europe, Middle East and the Americas, valued at over $1bn.  PREDIAM ... (view full description)

Conor O’Byrne

Vice President of Development
Bridgeton Holdings

Conor O’Byrne represents owners, investors, and funds internationally in real estate development projects, from acquisition through completion. Conor has overseen construction and development in national and international markets. Project types have included residential, hospitality, sports, entertainment, transportation, and healthcare. Prior to joining Bridgeton, Mr. O’Byrne worked with Kiewit Corporation’s Rocky Mountain Region on major projects in excess of $1 billion; New York based Claremont Group on projects in the Tri-State Area and overseas; and in the residential sector in the Northeast, Midwest and abroad. Mr. O’Byrne holds a BA in History from St. Mary’s College of Maryland and a ... (view full description)

Jim O’Shaughnessy

Managing Director
Barings

Hitesh (HP) Patel

Chairman
AAHOA

Hitesh Patel serves as Chairman of AAHOA, the voice of America’s hotel owners.  Hitesh has been a member of AAHOA since 2004 and began his service on the AAHOA Board of Directors in 2010, when he was elected Director at Large. He subsequently won the AAHOA Award of Excellence for his work in supporting AAHOA’s educational initiatives. He also holds several leadership positions within the hotel industry, including a place on both the Austin Hotel & Lodging Association and the Leuva Patidar Samaj (LPS) Boards of Directors, an appointment to the Austin Economic Growth and Redevelopment Task Force, and an IHG Owners Association Ambassadorship. Hitesh is the president of Capital C ... (view full description)

Vinay Patel

Secretary
AAHOA

Vinay Patel was born of Indian decent in Malawi, Africa.  At the age of 8, he and his family migrated to the United States, where he assisted at the family motel doing everything from housekeeping to working the front desk. Upon graduating from Virginia Commonwealth University with a B.S. in Marketing and B.A. in Business, Vinay continued the family business at a small 15-room motel in Richmond, Virginia.   Vinay and his father bought a piece of property in Stafford, Virginia, where no one would give them a franchise because of their lack of experience in a larger and franchised hotel. After being turned down by countless franchise companies, Carlson gave them a chance to build t ... (view full description)

Thomas Prins

Principal
TQP Capital Partners LLC

Thomas is a principal in TQP Capital Partners, LLC which invests in various sectors of hospitality real estate. He currently owns several hotels and restaurants across the United States including the Ames Hotel in Boston, Massachusetts.        Thomas was a partner in the newly merged entity, Benchmark, A Global Hospitality Company after the merger between Gemstone Hotels and Resorts and Benchmark Resorts and Hotels.  Additionally, he served as the Managing Director of a Special Investment Vehicle, a GP fund set up to acquire hotel and resort assets for both the Benchmark and Gencom platforms. Thomas co-founded Gemstone Hotel & Resorts in 1994 making the company on ... (view full description)

Alan Roberts

Global Head
Embassy Suites by Hilton

Alan Roberts, Global Head of Embassy Suites by Hilton, serves as the chief strategist and champion for the Embassy Suites by Hilton Brand. His focus is on the areas of product and service positioning standards, unit distribution strategies and ownership relations. This Global Head is responsible for achieving operational excellence, ensuring that systems, policies and programs are in place to support the brand direction in alignment with the guiding principles of Hilton. Ultimately, Roberts is responsible for brand growth and development. He strives to drive profitability and further the expansion of the Embassy Suites portfolio. He was named to his current role in 2016. A 30-year vete ... (view full description)

Kevin Rohani

VP of Development
SBE

As Vice President of Development, Kevin Rohani brings over a decade of experience in portfolio expansion and expertise in hotels, restaurants and nightlife to Dream Hotel Group. In this role, he is responsible for overseeing the development of new projects and sourcing new deals globally.   Rohani comes to Dream Hotel Group from Gensler, the world’s largest architecture and interior design firm, where he spent the past three years nurturing his passion for design. Working in the hospitality studio, he specialized in project management and business development. During his tenure, Rohani was involved in a multitude of hospitality projects including citizenM Hotels, Waldorf Astoria ... (view full description)

Paul Rosewood

Vice President of Development - Americas
Rosewood Hotel Group

Paul Arnold is responsible for leading expansion initiatives in the Americas. Prior to his move to the U.S., he was based in London and Dubai responsible for Rosewood’s expansion across Europe, Middle East and Africa. Mr. Arnold worked globally with Ernst & Young for 12 years, five of which were spent in the United States before relocating to Dubai where he helped establish, and later led, the firm’s real estate, hospitality and leisure advisory services practice across the Middle East and North Africa. He began his career in the hospitality industry in operational roles at several hotels in the United States.
 

Todd Ruff

Vice President of Development, The Americas
Mandarin Oriental Hotel Group

  Todd Ruff is Vice President of Development, The Americas, for the Mandarin Oriental Hotel Group. Mandarin Oriental Hotel Group is an international hotel investment and management group with deluxe and first class hotels, resorts and residences in sought-after destinations around the world. Having grown from its Asian roots into a global brand, the Group now operates 32 hotels and six residences in 23 countries and territories, with each property reflecting the Group’s oriental heritage and unique sense of place.   Prior to joining the Group, Todd was Senior Vice President of Acquisitions for Trinity Hotel Investors L.L.C., a private equity hotel real estate investment fir ... (view full description)

Christopher Schmeltz

President
The Door Hotel Inc.

Mr. Schmeltz started his career in finance working for a Chicago Hedge fund, then traded yield curve relationships as a member at the Chicago Board of Trade and the Chicago Mercantile Exchange. In 1999 Chris created Jaco Management to purchase and manage investment properties.  To date, Jaco Management and other entities have added value to single family homes, two and four flat multi-family properties and existing commercial spaces.  We have also developed mixed use and single use commercial properties and condominiums.  The Dörr Hotel is a 45-unit hotel in the final planning stages in Sister Bay, Door County, WI seeking strategic partnerships. Chris is a native of the Chicago a ... (view full description)

Punit Shah

Chief Executive Officer
Liberty Group

Punit Shah serves as the Chief Executive Officer of Liberty Group, a company founded by his Father more than three decades ago. In this role, he has overall executive control of the investment and management divisions of the company.  Liberty Group has owned and managed over $525 million in commercial real estate, including multi-family developments, senior living facilities, Starbucks Coffee stores, and 57 hotels affiliated primarily with Intercontinental, Starwood, Marriott, and Hilton Hotels throughout the United States. Under Mr. Shah's leadership, Liberty Group has raised two private equity real estate funds since 2014, Liberty Hospitality Fund I & II, with over $250 mil ... (view full description)

Zach Shull

SVP - Hospitality Strategy & Investments
Colony Capital

Doug Smith

Vice President
Wyndham Hotels & Resorts

Doug Smith is Head of Institutional and Managed Development for Wyndham Hotels & Resorts, responsible for growing the company’s hotel management portfolio for landmark, flagship hotels across upscale plus and lifestyle brands. With more than 20 years in hospitality, Smith’s experience includes real estate development, hotel investment and management.  Previously, Smith was vice president, development, U.S. and Canada, responsible for the contracting both franchised and managed hotel deals across all of the company’s brands. Prior to that role, Smith was vice president and managing director for Latin America and the Caribbean, responsible for hotel management and franchise bus ... (view full description)

Bob Sonnenblick

Chairman
Sonnenblick Development, LLC

Mr. Robert Sonnenblick, Principal of Sonnenblick Development, LLC, is a graduate of the Wharton School of Finance of the University of Pennsylvania with more than 30 years of experience in various aspects of real estate development and real estate finance. From 1981 to 1991 Mr. Sonnenblick was the driving force and power behind Sonnenblick-Goldman Corporation of California. Mr. Sonnenblick completed over $1.5 Billion of commercial real estate transactions on the West Coast, and as a result is regarded as one of the West Coast's leaders in the field of commercial real estate finance. Among the more notable projects for which Mr. Sonnenblick personally structured the financing for are The Beau ... (view full description)

Michael Stark

National System Consultant
NAVIS

Michael Stark brings to the discussion more than 20 years of hospitality experience and hotel leadership, as well as an expert eye for improving business performance focusing on the direct channel. Since joining NAVIS, Michael has worked with some of the top hotel and hospitality ownership and management companies on the global stage including Montage International, Lasalle Hotel Properties, Auberge Resorts, Rosewood Hotels & Resorts and more. He believes a property’s ability to maximize profit is centered around a unified approach to guest and prospective guest data.
 

Michael Tall

President & COO
Charlestowne Hotels

Michael joined Charlestowne Hotels in 2004. Since becoming co-owner in 2008, he has made it a priority to recruit and hire the industry’s top talent and to expand the company’s portfolio. Under his leadership, Charlestowne Hotels’ portfolio has doubled in size -twice- receiving prestigious industry accolades including Conde Nast Magazine’s “Gold List” and “Top 100 Hotels in the World”, Travel & Leisure World's Best Awards for the #1 City Hotel in the US and the #2 Hotel in the World, TripAdvisor’s #1 and #2 Luxury Hotel in the US, and Smith Travel Research's "Best Performing Hotel in the US". Previously, Michael worked for Rock Resorts (subsidiary of Vail Resorts) as a corpor ... (view full description)

Richard Tattersall

Global Head of Capital Management
Goldman Sachs

Dan Thorman

VP- Development
Kimpton Hotels & Restaurants

Dan Thorman is Vice President of Development for Kimpton Hotels & Restaurants, focused on the Northeast US and Eastern Canada.  Immediately prior to joining Kimpton, Dan was Vice President of Full Service & Luxury Lodging Development at Marriott International, focused on the Eastern US.  Before joining Marriott as part of the Starwood Hotels & Resorts merger, Dan held numerous positions within Starwood’s Global Development Group, most recently as Director of Development for Franchise growth in the Northeast US and Managed growth in the Northeast US, Midwest US, and Caribbean.  Dan held other roles with Starwood Hotels & Resorts in global development strategy, process implemen ... (view full description)

James Tierney

VP Development Eastern Region
Hyatt Hotels Corporation

James F. Tierney joined Hyatt in 2014 and currently serves as Vice President of Development and Owner Relations for Hyatt Place and Hyatt House in the Eastern United States.

Prior to joining Hyatt, he served as the Director of Development for Cambria Suites.

Brian Waldman

Executive Vice President, Investments
Peachtree Hotel Group

Brian is the Senior Vice President of Investments of Peachtree Hotel Group and brings more than 15 years of hospitality experience. Brian leads the company’s hotel real estate investment and asset management programs.   Prior to joining Peachtree, Brian was formerly Managing Director and Head of Capital Markets for Beacon Hospitality Partners where he was responsible for executing capital markets assignments and other advisory assignments with an aggregate asset value exceeding $8 billion. Prior to Beacon, Brian served as Senior Vice President of DTZ Hospitality Group, Vice President ... (view full description)

Matt Wexler

Co-Founder & Managing Partner
Foxhall Partners

Matt Wexler is the co-founder and Managing Partner of Foxhall Partners, which he and his partners organized in 2010.  Mr. Wexler oversees Foxhall’s acquisition activities, asset management, including the day-to-day oversight of Foxhall’s hotel portfolio, and debt and equity relationships.  Mr. Wexler has over eighteen years of experience in commercial real estate acquisitions, joint ventures and mixed-use development in the Washington, DC market.   Previously, Mr. Wexler was Vice President of Investments at the Bethesda, MD office of CIM Group.  Mr. Wexler also served as a Senior Investment Analyst for The JBG Companies (now JBG Smith), a Chevy Chase, MD-based developmen ... (view full description)

Beau Williams

Managing Director
Mission Capital Advisors

Beau Williams serves as a Managing Director within the Debt & Equity finance group, where he is responsible for originating and structuring capital on behalf of premier institutional clients, private ownership and development groups, major REITS, Franchise groups, and third-party management companies specifically within the hospitality industry. In addition to financing, Beau focuses on sourcing and executing loan sale opportunities.  Prior to joining Mission Capital, Mr. Williams was tasked with building out Meridian Capital's hospitality platform, solely focusing on hotel debt and equity. Before Meridian, Mr. Williams held positions as a Director with Wyndham Hotel G ... (view full description)

Gary Womack

Sr. Vice President, Design & Construction
Loews Hotels & Co

As Senior Vice President, Design and Construction, Womack is responsible for all design and construction-related activities for Loews Hotels & Co across North America, including new builds, capital improvements, and the vetting of prospective projects. The current Loews project pipeline is in excess of $2.0 Billion.   A well-respected and award-winning hospitality development veteran, Womack has overseen projects across 22 different hotel brands in 36 cities totaling more than $1.4 billion in value. He arrived at Loews Hotels & Co after serving as Co-Founder and Managing Principal of Acumen Development Partners, a national leader in hospitality design and construction man ... (view full description)

Joe Zhang

CEO
Bittel Americas

Joe Zhang is the President and CEO of Bittel Americas. Prior to Bittel, he held positions with various technology companies such as Teledex, HP, Microsoft, DEC. With graduate degree in engineering and computer science, Joe Zhang is a technologist with a focus on customer expreinces. 
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Information Management Network - Privacy Notice

Introduction - Who we are

Euromoney Institutional Investor PLC (“Euromoney”, “we”, “us” or “our”) is an international business-information group covering asset management, price discovery, data and market intelligence, and banking and finance. The group also runs an extensive portfolio of events for the telecoms, financial and commodities markets.

For a full list of our brands and group companies, please click on this link. Euromoney and its group companies are committed to respecting the privacy of every person who visits, registers with or subscribes to our websites, publications, events and other products or services.

Euromoney is the primary data controller of personal data collected through this website or that we may collect in different ways as described in this Privacy Notice. If you are contacted by our other group companies, they will also be controllers of your personal data. This means that they are responsible for how your personal data is used, just as we are. You may contact any of these companies directly, or you can contact Euromoney by emailing dataprotectionofficer@euromoneyplc.com or writing to the Data Protection Officer at Euromoney Institutional Investor PLC, 8 Bouverie Street, London EC4Y 8AX, United Kingdom.

This Privacy Notice was updated on 23 May 2018

Our Approach to Your Privacy

This Privacy Notice outlines the information we may collect about you in relation to your use of our products and services (“personal data”). It also explains the legal rights that you have in relation to your data and how you may exercise these rights.

Some of our group companies may collect and use personal data for different purposes; those companies have their own websites and privacy notices.

We will process your data for the following lawful purposes: with your consent; to fulfil our obligations to you; and where there is a legitimate interest to do so.

When possible, we rely on your consent to use your data for the purposes described in this Privacy Notice. We also process personal data to fulfil our contractual obligations to you, for example, when you register for any of our services, subscribe to a publication, sign-up for an event or purchase a product from us, we will need to process some of your personal data. This will also include details of the person/people responsible for payment (if different).

We may determine that processing your personal data serves both of our legitimate interests. This is the case in relation to many of our research, customer survey, sales, marketing and advertising activities described in this Privacy Notice. These activities allow us to better understand your requirements, which in turn enables us to provide you with a better service. We review the bases for our processing decisions carefully and you can object to these activities at any time (see the “Your Rights” section of this Privacy Notice).

What Personal Data We Collect & Why

Our primary goal in collecting personal data from you is to give you a relevant customised experience of our products and services.

  • Registration, Free Trials & Subscriptions

    When you register with our website and/or sign up for a free trial of our products or services, we may ask you to provide your name, address, email address and telephone number, and details relevant to your occupation or employer.

    If you subscribe to one of our products or services, we will also ask for payment details. Credit/debit card payments are processed using a third party supplier and we do not retain the credit card data (see the Third Party Sites of this Privacy Notice). Address details may be shared with third party service providers engaged by us for order fulfilment, delivery and payment collection. This personal data is used by us to complete subscription requests.

  • Events & Conferences

    If you have registered for an event through a group website we may collect personal data including: name, job title, company, address, telephone number and email.

    This information is necessary so that we can complete your registration for the event and provide you with relevant event materials.

    We may also provide delegate details (e.g. name, email) to event sponsors who, subject to your consent, may contact you for their own advertising and marketing purposes.

  • Advertising & Marketing

    We use the personal data you provide us and which we collect from you to inform you about similar products and services which we provide. We may send you marketing communications that are sponsored by our partners and which are targeted to your interests based on information you have provided us such as job title, employer and/or industry. If you have consented to receive information from other Euromoney group companies, we may share your personal data with these companies so that they can fulfil your request to receive marketing materials in accordance with your preferences. We will not share your personal data with any third parties for their own marketing purposes unless you have provided your consent.

    Each of the Euromoney group companies that may contact you is a data controller in relation to the personal data that you have agreed to share with them. If you have any questions or concerns, you may contact the individual company, or us – using the contact details set out in the “Who We Are” section.

    You can opt out from receiving such materials at any time.

    The personal data we may use for advertising and marketing purposes includes your name, email address, job title, phone number, company name/employer, geo location, postal address and data collected using cookies and other similar technology (Please read our separate Cookies Policy to find out more about which cookies we use, how they work and how you can control your cookie options).

    Marketing materials are sent electronically, by post and we may occasionally call you.

  • Online Targeted Advertising

    We use targeted advertising on our websites to display advertisements that are relevant to what we believe are your interests. In order to deliver relevant advertisements, we use third parties to deliver cookies that collect information about your IP address and how you interact with our sites (e.g. browsing information, which articles you have read etc.). This data is used by the third parties to determine which advertisements may be of interest to you.

    We may also share your personal data with third parties to deliver targeted advertising to you on other websites (e.g. Twitter Tailored Audiences or Facebook Custom Audiences). This could include your email address, cookie data, and information obtained from third parties. Third party cookies may also be used to enable us to target advertisements to you on other websites that you visit.

  • Lead Generation and Scoring

    We occasionally use the services of trusted third parties in order to ensure that the personal data we use for advertising and marketing purposes is accurate and up-to-date. To do this, we transfer personal data of individual leads (such as name, email, job title, location and phone number) to these third parties who conduct research to verify the data – primarily against public information.

    We also use algorithmic software technology to help us improve the quality and relevance of marketing activities. The personal data analysed by the software includes email address, phone number, job title, address, purchase history and account information. This allows us to provide meaningful offers that are relevant to your specific profile.

  • Surveys, Market Research & Customer Feedback

    We want to understand the needs of our readers and customers. We may therefore use the information you provide us – including your name and contact details – to contact you to request your feedback, or to participate in our customer and market research.

  • Public forums, message boards and blogs

    Some of the pages on our group websites may include message boards, blogs or other facilities for generating content from users. Any information that is disclosed in these areas becomes public information and you should always be careful when deciding to post any personal data. User generated content is also subject to our site Terms & Conditions.

  • Business or Asset Sale

    If we sell a business or assets we may need to disclose your personal data to the prospective buyer of such business or assets.

    If Euromoney, or any of our group companies is sold or sells our assets or is acquired by a third party, then personal data about our customers will be acquired by that third party. A transfer of your personal data in these circumstances would be necessary so that the services you have contracted for can still be delivered, or so that you can continue to enjoy the benefits of our free products and services. You will receive notice if a new controller assumes responsibility for your personal data.

  • Additional Third Party Disclosures

    We may disclose your personal data to other third parties in the following situations:

    • To third party partners who help us by providing services such as technology, marketing, advisory or other services. These third parties only receive encrypted data and may only process personal data to provide those services to us.
    • Where we are required by law or regulation to do so. In each case we will seek, where practicable, to minimise the amount of data that is disclosed.
    • If required to protect the rights and interests of other users and/or Euromoney and its affiliates (including our employees, agents and contractors), or as otherwise set out in our Terms & Conditions. This may include exchanging information with other companies and organisations for the purposes of fraud protection.
  • Email Tracking

    We may include small pixel tags (small image files) within the emails we send you in order to determine whether our emails are opened and/or whether the hyperlinks inside our emails are clicked through. We may also collect browser, location and the device used to engage with our email communications. This information allows us to better understand whether we are meeting our users’ needs and how we can improve our communications. No other information is collected. You can opt out of receiving our direct marketing emails either by following the instructions in each email, or by contacting us (see the “Who We Are” section of this Privacy Notice).

International Transfers

Some of the Euromoney group companies are based outside the European Economic Area (EEA). If you have consented to being contacted by our group companies, then the transfer of your personal data will be made according to the terms of an international data sharing agreement that contains obligations approved by European data protection regulators. Any of our group companies that receive your personal data will be co-controllers of that data, which means they may determine how they process your personal data – although they may only use it for the purposes for which it was shared, unless you are informed of new or additional processing activities.

We may also transfer personal data to third party service providers as described in this Privacy Notice which are located outside the EEA. Where we conduct these transfers, we take all steps necessary to ensure that your data is treated securely and in accordance with applicable privacy legislation, either by only sending your personal data to jurisdictions that provide an adequate degree of legal protection for your data or by imposing approved contractual terms on these third parties.

Retention Periods

We have a data retention policy that ensures we don’t use or store your personal data for longer than necessary. We consider the following issues to determine retention periods:

  • Guidance from the UK Information Commissioner or other regulatory agency, or industry best practice recommendations;
  • The business rationale for collection and expiry of the purpose for which personal data was collected;
  • Our ongoing ability to ensure the accuracy of the data; and
  • Legal and regulatory requirements.

We may occasionally need to keep personal data for either shorter or longer periods than specified in our retention policy. In such circumstances, application of the retention period to the data will be temporarily suspended. The suspension of an applicable retention period will be carried out in a manner that respects the rights and interests of all persons concerned.

How You Can Set Your Data & Privacy Preferences

You can use our Preference Centre to select the topics that are of interest to you so that we can send you publications and information about our products and services that are especially relevant to you. You can also choose the channels we use to contact you (email, phone, post, etc.) and can also opt-out of receiving marketing communications.

Your Rights

You have certain rights in relation to your personal data which include the following:

  • Access & Portability

    You may request access to any personal data of yours for which Euromoney is responsible as controller. Unless there are legal or regulatory reasons for not doing so, we will confirm whether we process any of your personal data and if we do, we will provide you with the following information: the purposes of the processing, the categories of personal data, any recipients of your personal data, the applicable retention period and the data source. Copies of your personal data will be made available to you in a structured, machine-readable format.

    You may also request that we transfer the personal data that you have submitted to us, to another controller, where it is technically feasible for us to do so.

    If you have consented to our processing of your personal data, or if we are processing your personal data in order to fulfil our contractual obligations to you, then you can submit a request that we transfer your personal data to another data controller.

  • Rectification, Restriction, Objection

    You have the right to request that Euromoney rectify any errors in the personal data that we process. In some circumstances, you may also be able to ask for the erasure of personal data, and/or request that the processing of your personal data be restricted. You may also object to the processing of your personal data for sales or marketing purposes.

  • How to Exercise Your Rights

    To exercise any of these rights, please contact us by post or email at the following addresses:

    Euromoney Institutional Investor PLC
    8 Bouverie Street
    London, EC4Y 8AX
    United Kingdom

    Email: dataprotectionofficer@euromoneyplc.com

    Web form: Complete Subject Data Request Form

    We may need to check your identity prior to processing a request.

    Euromoney will do our best to respond to any questions and address any of your concerns. You are also able to register any complaints regarding the processing of your personal data directly with the UK Information Commissioner.

Protecting Your Data

Euromoney is committed to keeping your personal data secure and we will take appropriate technical and organisational measures to protect your personal data from loss, unauthorised use, disclosure or destruction. Although we do our best to protect your personal data, we cannot guarantee that any transmission of data is without risk. We have therefore implemented information security policies and rules, staff training on information security, and technical measures to ensure the integrity of data that we have under our control.

All our employees, contractors and data processors (i.e. those third parties that process personal data on our behalf) are required to keep such data confidential and not to use it for any purpose other than the performance of services we have requested.

Third Party Sites

Our site may contain links to other websites – including, for example, providers of payment processing services. Euromoney is not responsible for the privacy and data collection practices of third party sites and we therefore recommend that you review the privacy policies and terms of service of each site you visit.

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