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SFR Property Management: Where Is The Market Heading?
What is covered will be up to you so bring your own questions to this truly interactive discussion
- Industry adjustments and challenges as a result of the pandemic
- What kind of growth level does the institutional single-family rental market still have in it?
- Are the industry demographics still favourable?
- Latest regulations and their impact
- Technology game changers over the last 18 months
Brian A. Flaherty
- Are you looking to stay small? Why? How do you play up the advantages against the larger players?
- Importance of building vendor relationships when you can’t always compete on price
- Threat posed by big tech and VC backed large-scale PMs coming into the marketplace
- Competing on cost vs. value
- Using third parties as a way to expand
- What is your newest product offering?
- What effect has Covid-19 had on your virtual management processes and what are the best practices for managing remote team members?
- What are the benefits of virtual management, and what are the pitfalls?
- What are the automation trends in property management operations? Are you using virtual assistant support?
- The offshore route for call centers and virtual employees
- What kinds of functions does it pay to centralize? Decentralize?
- Can centralizing work with lower income buildings?
- Technology in property management: How much can it save in staffing? What are the pluses and minuses?
- When should you still be the CEO? When should you give up the position?
- How large do you need to be before you can afford to give up the captain’s chair?
- Transitioning from hands-on to a leadership role
- Identifying the best use of your time, what should you delegate and what should you hold on to?
- Identifying your strengths and weaknesses and staffing to take advantage
- Will any of the strategies outside of build-to-rent create meaningful inventory?
- What interesting new business models do you think will take hold?
- Demographic and SFR trends that will come to fruition when the build-to-rent community you just started is completed
- The future of multifamily and its impact on single family rentals
- Expectations of new housing supply and its impact
- What can we expect from 5G?
- Building further afield and the impact of driverless cars
- On-boarding clients: What are the key issues that come up?
- Extending the contract
- Approaching existing clients for additional business and services
- When the client approaches you for a market or service you do not perform…
- What are the fees currently out there?
- When does it pay to end the relationship?
- In-house clients… The toughest critic?
- Interesting new tech offerings that you think will take hold
- What tech are you no longer using? Why?
- Comparing property management one stop software available: Which modules are you using?
- Is technology helping improve the customer experience and retention rates?
- Maintenance technology: What to look for?
- Going green: What updates add to your bottom line when added/replaced in units?
- Helping efficiency and transparency
- E-paying: Have changes implemented due to Covid continued?
- Which new markets are emerging in the Institutional space?
- Is the SFR market overheated? How to address the ‘property churn’
- Does hands on knowledge from running a property management company give you an advantage for investment underwriting for acquisitions?
- How do you get paid?
- How should you approach an institutional investor?
- What kind of reporting and operations does an institutional investor look for?
Succeeding in a glass ceiling world, finding the right balance as we emerge from Covid-19 and single family rental property management best practices (plus your questions) will be some of the discussion points featured
- Why SFR leaders are moving from a service-centric business to an experience-centric business in the decade ahead.
- What goes into an RBP, and how are operators structuring it all to create “Triple Wins” for residents, investors, and teams?
- What gets amenitized and what gets monetized? How do you approach and think about pricing and presentation?
- What best practices for implementation have you seen? New lease, renewal, mid-lease? What keys to accounting, operations, communication?
- How are collections? How has your late fee policy changed? Rent relief or evict?
- Changing tenant and owner demands today as a result of Covid. How are you adapting your business to stay on top? Are you raising rents or keeping the same?
- How do you find in-house employees, quality vendors, maintenance techs, construction workers in this tight market? Any new tools to manage them effectively?
- Using M&A as a strategy to expand: Should you get bought out? What would it take?
- When considering new portfolios, do you have a minimum in units that you will manage?
- What technology ‘must haves’ enhance your business? What is the most recent technology that you have added that has increased ROI?
- The challenges of portfolio growth when clients are always looking to cut fees
- How are you preparing your company to grow? How are you generating the capital? Where is the capital coming from?
- What does it take to manage in multiple markets?
- Managing short term rentals and vacation homes/Air B&B vs. traditional multifamily
- When is enough scale to start building an internal team on the ground?
- Which up and coming markets are speaking to you? Why?
- How much of an increase do you need to make up for turnover cost, advertising, commission and lost rent?
- What would make you not renew a tenant?
- Evaluating your rent vs. the market
- How to communicate rent increase with your tenants
- Can you keep the rent flat and raise amenity pricing?
- Returns from the tech side of the business
- Which new amenities do you provide as a result of Covid-19?
- Applying the airline model to apartments
- Acquisition due diligence
- NOI of different houses in different markets
- Making your maintenance services a profit center
- What is your level of payment like? Why aren’t tenants paying? Any common characteristics of non-payers?
- What is your role in assisting tenants find appropriate programs to help with their obligations?
- Security deposit solutions
- State regulations to be aware of
- Unique solutions to minimizing risks
- How to minimize damage
- Cash for keys
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Euromoney Institutional Investor PLC (“Euromoney”, “we”, “us” or “our”) is an international business-information group covering asset management, price discovery, data and market intelligence, and banking and finance. The group also runs an extensive portfolio of events for the telecoms, financial and commodities markets.
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This Privacy Notice was updated on 23 May 2018
This Privacy Notice outlines the information we may collect about you in relation to your use of our products and services (“personal data”). It also explains the legal rights that you have in relation to your data and how you may exercise these rights.
Some of our group companies may collect and use personal data for different purposes; those companies have their own websites and privacy notices.
We will process your data for the following lawful purposes: with your consent; to fulfil our obligations to you; and where there is a legitimate interest to do so.
When possible, we rely on your consent to use your data for the purposes described in this Privacy Notice. We also process personal data to fulfil our contractual obligations to you, for example, when you register for any of our services, subscribe to a publication, sign-up for an event or purchase a product from us, we will need to process some of your personal data. This will also include details of the person/people responsible for payment (if different).
We may determine that processing your personal data serves both of our legitimate interests. This is the case in relation to many of our research, customer survey, sales, marketing and advertising activities described in this Privacy Notice. These activities allow us to better understand your requirements, which in turn enables us to provide you with a better service. We review the bases for our processing decisions carefully and you can object to these activities at any time (see the “Your Rights” section of this Privacy Notice).
Our primary goal in collecting personal data from you is to give you a relevant customised experience of our products and services.
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Events & Conferences
If you have registered for an event through a group website we may collect personal data including: name, job title, company, address, telephone number and email.
This information is necessary so that we can complete your registration for the event and provide you with relevant event materials.
We may also provide delegate details (e.g. name, email) to event sponsors who, subject to your consent, may contact you for their own advertising and marketing purposes.
Advertising & Marketing
We use the personal data you provide us and which we collect from you to inform you about similar products and services which we provide. We may send you marketing communications that are sponsored by our partners and which are targeted to your interests based on information you have provided us such as job title, employer and/or industry. If you have consented to receive information from other Euromoney group companies, we may share your personal data with these companies so that they can fulfil your request to receive marketing materials in accordance with your preferences. We will not share your personal data with any third parties for their own marketing purposes unless you have provided your consent.
Each of the Euromoney group companies that may contact you is a data controller in relation to the personal data that you have agreed to share with them. If you have any questions or concerns, you may contact the individual company, or us – using the contact details set out in the “Who We Are” section.
You can opt out from receiving such materials at any time.
The personal data we may use for advertising and marketing purposes includes your name, email address, job title, phone number, company name/employer, geo location, postal address and data collected using cookies and other similar technology (Please read our separate Cookies Policy to find out more about which cookies we use, how they work and how you can control your cookie options).
Marketing materials are sent electronically, by post and we may occasionally call you.
Online Targeted Advertising
We use targeted advertising on our websites to display advertisements that are relevant to what we believe are your interests. In order to deliver relevant advertisements, we use third parties to deliver cookies that collect information about your IP address and how you interact with our sites (e.g. browsing information, which articles you have read etc.). This data is used by the third parties to determine which advertisements may be of interest to you.
We may also share your personal data with third parties to deliver targeted advertising to you on other websites (e.g. Twitter Tailored Audiences or Facebook Custom Audiences). This could include your email address, cookie data, and information obtained from third parties. Third party cookies may also be used to enable us to target advertisements to you on other websites that you visit.
Lead Generation and Scoring
We occasionally use the services of trusted third parties in order to ensure that the personal data we use for advertising and marketing purposes is accurate and up-to-date. To do this, we transfer personal data of individual leads (such as name, email, job title, location and phone number) to these third parties who conduct research to verify the data – primarily against public information.
We also use algorithmic software technology to help us improve the quality and relevance of marketing activities. The personal data analysed by the software includes email address, phone number, job title, address, purchase history and account information. This allows us to provide meaningful offers that are relevant to your specific profile.
Surveys, Market Research & Customer Feedback
We want to understand the needs of our readers and customers. We may therefore use the information you provide us – including your name and contact details – to contact you to request your feedback, or to participate in our customer and market research.
Public forums, message boards and blogs
Some of the pages on our group websites may include message boards, blogs or other facilities for generating content from users. Any information that is disclosed in these areas becomes public information and you should always be careful when deciding to post any personal data. User generated content is also subject to our site Terms & Conditions.
Business or Asset Sale
If we sell a business or assets we may need to disclose your personal data to the prospective buyer of such business or assets.
If Euromoney, or any of our group companies is sold or sells our assets or is acquired by a third party, then personal data about our customers will be acquired by that third party. A transfer of your personal data in these circumstances would be necessary so that the services you have contracted for can still be delivered, or so that you can continue to enjoy the benefits of our free products and services. You will receive notice if a new controller assumes responsibility for your personal data.
Additional Third Party Disclosures
We may disclose your personal data to other third parties in the following situations:
- To third party partners who help us by providing services such as technology, marketing, advisory or other services. These third parties only receive encrypted data and may only process personal data to provide those services to us.
- Where we are required by law or regulation to do so. In each case we will seek, where practicable, to minimise the amount of data that is disclosed.
- If required to protect the rights and interests of other users and/or Euromoney and its affiliates (including our employees, agents and contractors), or as otherwise set out in our Terms & Conditions. This may include exchanging information with other companies and organisations for the purposes of fraud protection.
We may include small pixel tags (small image files) within the emails we send you in order to determine whether our emails are opened and/or whether the hyperlinks inside our emails are clicked through. We may also collect browser, location and the device used to engage with our email communications. This information allows us to better understand whether we are meeting our users’ needs and how we can improve our communications. No other information is collected. You can opt out of receiving our direct marketing emails either by following the instructions in each email, or by contacting us (see the “Who We Are” section of this Privacy Notice).
Some of the Euromoney group companies are based outside the European Economic Area (EEA). If you have consented to being contacted by our group companies, then the transfer of your personal data will be made according to the terms of an international data sharing agreement that contains obligations approved by European data protection regulators. Any of our group companies that receive your personal data will be co-controllers of that data, which means they may determine how they process your personal data – although they may only use it for the purposes for which it was shared, unless you are informed of new or additional processing activities.
We may also transfer personal data to third party service providers as described in this Privacy Notice which are located outside the EEA. Where we conduct these transfers, we take all steps necessary to ensure that your data is treated securely and in accordance with applicable privacy legislation, either by only sending your personal data to jurisdictions that provide an adequate degree of legal protection for your data or by imposing approved contractual terms on these third parties.
We have a data retention policy that ensures we don’t use or store your personal data for longer than necessary. We consider the following issues to determine retention periods:
- Guidance from the UK Information Commissioner or other regulatory agency, or industry best practice recommendations;
- The business rationale for collection and expiry of the purpose for which personal data was collected;
- Our ongoing ability to ensure the accuracy of the data; and
- Legal and regulatory requirements.
We may occasionally need to keep personal data for either shorter or longer periods than specified in our retention policy. In such circumstances, application of the retention period to the data will be temporarily suspended. The suspension of an applicable retention period will be carried out in a manner that respects the rights and interests of all persons concerned.
You can use our Preference Centre to select the topics that are of interest to you so that we can send you publications and information about our products and services that are especially relevant to you. You can also choose the channels we use to contact you (email, phone, post, etc.) and can also opt-out of receiving marketing communications.
You have certain rights in relation to your personal data which include the following:
Access & Portability
You may request access to any personal data of yours for which Euromoney is responsible as controller. Unless there are legal or regulatory reasons for not doing so, we will confirm whether we process any of your personal data and if we do, we will provide you with the following information: the purposes of the processing, the categories of personal data, any recipients of your personal data, the applicable retention period and the data source. Copies of your personal data will be made available to you in a structured, machine-readable format.
You may also request that we transfer the personal data that you have submitted to us, to another controller, where it is technically feasible for us to do so.
If you have consented to our processing of your personal data, or if we are processing your personal data in order to fulfil our contractual obligations to you, then you can submit a request that we transfer your personal data to another data controller.
Rectification, Restriction, Objection
You have the right to request that Euromoney rectify any errors in the personal data that we process. In some circumstances, you may also be able to ask for the erasure of personal data, and/or request that the processing of your personal data be restricted. You may also object to the processing of your personal data for sales or marketing purposes.
How to Exercise Your Rights
To exercise any of these rights, please contact us by post or email at the following addresses:
Euromoney Institutional Investor PLC
8 Bouverie Street
London, EC4Y 8AX
Web form: Complete Subject Data Request Form
We may need to check your identity prior to processing a request.
Euromoney will do our best to respond to any questions and address any of your concerns. You are also able to register any complaints regarding the processing of your personal data directly with the UK Information Commissioner.
Euromoney is committed to keeping your personal data secure and we will take appropriate technical and organisational measures to protect your personal data from loss, unauthorised use, disclosure or destruction. Although we do our best to protect your personal data, we cannot guarantee that any transmission of data is without risk. We have therefore implemented information security policies and rules, staff training on information security, and technical measures to ensure the integrity of data that we have under our control.
All our employees, contractors and data processors (i.e. those third parties that process personal data on our behalf) are required to keep such data confidential and not to use it for any purpose other than the performance of services we have requested.
Our site may contain links to other websites – including, for example, providers of payment processing services. Euromoney is not responsible for the privacy and data collection practices of third party sites and we therefore recommend that you review the privacy policies and terms of service of each site you visit.
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